Caritas Australia maximises fundraising and donor engagement using Experian’s data validation solution
Caritas Australia is the international aid and development organisation of the Catholic Church in Australia. With over 50 local partners across 18 countries, the organisation works closely with local communities in Australia and overseas to provide support to those most vulnerable and tackle the root causes of poverty and social injustice.
Situation
In 2018, Caritas Australia experienced data quality issues which affected their ability to communicate with donors and resulted in higher costs for their fundraising campaigns. With 370,000 records in their CRM system, the Fundraising team recognised that donor contact data needed to be cleaned and tools put in place to capture accurate data across their donor touchpoints moving forward. Caritas Australia reached out to Experian to discuss their challenges and invested in the solutions needed to future-proof their data management strategy.
Challenge
When the COVID-19 pandemic began, Caritas Australia needed to transform their approach to donor engagement and fundraising. Many of the traditional community donation channels were suddenly closed due to stay-at-home requirements, making contact data and their website more important than ever. With valid and complete contact data for donors to hand, the Fundraising team were well prepared to make the pivotal shift and focus on direct marketing. This activity included shipping postal donation packs as well as digital tactics such as email and SMS campaigns.