Despite the Covid-19 pandemic causing a surge in online activity across Asia Pacific, this initial jump appears to have stabilised as consumers across the region in India, Japan, Singapore and Australia focus more on the overall digital experience, and practice caution around fraud and security risks.
Experian interviewed 3,000 consumers and 900 businesses across 10 countries globally including India, Japan, Singapore and Australia in the APAC region to uncover insights related to consumer and business economic outlooks, financial well-being, online behaviour and more.
Although higher than pre-pandemic levels, the levelling of online activity means businesses need to shift their focus to address these changing consumer needs and establish trust when it comes to communicating how they utilise personal information and data protection.
Key insights