Better data quality for your CRM integrations
Integrated data quality technology for your CRM that powers your business operations
Empower your teams with accurate and reliable CRM data
Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices.
Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.
Talk to usKey features
Integrated CRM data quality
Sophisticated duplicate matching functionality for your accounts and contacts – ask us today for a free trial
Full flexibility and customisable matching criteria/business rules within your CRM
Improved automation and simplicity – our technology is built for business users, so there is less dependency on IT
Our intuitive dashboards and workflows ensure you can maintain data quality on an ongoing basis within your CRM
Why choose Experian to help you leverage your CRM data
Custom reference data to drive unparalleled insights
Experian can append thousands of unique consumer data variables to your existing data to give you the most comprehensive picture possible
Integrated technology for the world’s leading CRM systems
We have off-the-shelf integrations for the world’s most popular CRM systems which reduces the development burden on you
Deep data and CRM expertise
Our data quality and data management professionals have many years experience integrating data quality tooling into the market’s leading CRM systems
Why validate your address data with Experian?
Salesforce CRM
Validate postal addresses, email addresses and phone numbers globally in real-time. Our certified app integrates seamlessly into Sales & Service Cloud.
Microsoft Dynamics 365 CRM
Validate, standardise and enrich postal addresses, email addresses and phone numbers at multiple touchpoints within Microsoft Dynamics 365.
SAP CRM and ERP
Validate, standardise and complete postal addresses in real-time within SAP CRM and ERP to maximise your system ROI and ensure data accuracy.
Salesforce Commerce Cloud
Validate, standardise and enrich postal addresses, email addresses and phone numbers through a certified cartridge on the Salesforce LINK Marketplace.