Customer Acquisition
Seamless customer acquisition to grow your business and increase your bottom line with Experian PowerCurve Originations
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Acquire more profitable customers faster
A nimble, forward-thinking strategy for acquiring new customers can be a life-changing experience. However, staying ahead of changing consumer needs is not as simple as it may seem. You need to acquire and onboard more profitable customers, and mitigate risk, while staying compliant and adhering to regulations. The right strategies and means can keep you moving in an ever-more-profitable direction while also navigating an ever-changing business environment.
When it comes to customer acquisition, Experian is uniquely positioned to help clients acquire more profitable customers, automate processing and decisioning, increase revenue and reduce acquisition costs and risks. This is all made possible with PowerCurve Originations.
Power your customer acquisition process
PowerCurve® Originations is a flexible, data-driven solution that manages complex strategies, accepts applications from multiple channels, automates data collection and verification from multiple sources and proactively monitors decision results. The intuitive solution empowers business users to create, manage, and improve decisioning strategies in a fraction of the time it takes with other systems, replacing cost and complexity with efficiency and insight.
PowerCurve Originations Essentials
With access to a powerful decisioning engine, industry-leading data and advanced analytics, you can make the best decisions instantly, reduce manual activity and provide a frictionless customer experience.
Optimise and automate your acquisition strategy
Hear more about MoneyPlace’s early adoption of PowerCurve Originations Essentials and how it helped their business.
Key features
Strategy design and deployment
Streamlined strategy development and execution minimises costly customisations and coding.
Data enrichment and connectivity
Comprehensive data assets across multiple sources ensure ID verification and a holistic view of your prospect.
Monitoring and reporting
Proactive monitoring and real-time visibility can challenge and rapidly adjust strategies as needed.
Cloud-based or integrated onsite
Delivery options to meet your needs, whether it’s cloud-based on an Experian hosted platform or integrated into your onsite systems.
Benefits at a glance
Acquire more profitable customers
An ideal blend of data, analytics, automated credit decisioning and execution help you acquire more profitable customers faster.
Automate data connectivity across multiple sources
Combine customer data at the point of application with credit, fraud, and internal data for a comprehensive accurate view of prospects to make informed decisions quickly.
Remain nimble and improve efficiency
Gain flexibility to quickly respond to changing market conditions while also reducing time to decision, and decreasing customer acquisition and onboarding costs.
Manage risk and enhance experiences
Manage credit risk and fraud more effectively – and satisfy compliance demands, while also enhancing your customer experience.
Related products
Automate customer lifecycle decisioning with PowerCurve
PowerCurve Originations
By combining data, scorecards and strategies, it’s easy to evaluate risk and allocate resources effectively to acquire new customers quickly. It’s also available as a scalable cloud-native platform – PowerCurve Customer Acquisition.
PowerCurve Customer Management
Design differentiated customer strategies, proactively manage portfolio risk and regulatory compliance and monitor, report and improve continuously for better decisions.
PowerCurve Collections
Increase debt recoveries through relevant, targeted collections actions, reduce costs through improved automation of decisions and best practice collection techniques.
PowerCurve Strategy Management
Rapidly integrate data and analytics in to your decisioning processes.
Accelerate pre-production tests and monitor performance and proactively identify opportunities.